MISSION

Our definition of quality includes a mandate for selling products and working with processes that cause the least harm to the environment. We evaluate raw materials, invest in innovative technologies & ideas, rigorously police our waste and use a portion of our sales to support groups working to make a real difference. We acknowledge that the wild world we love best is disappearing. That is why those of us who work here share a strong commitment to protecting undomesticated lands and waters by utilizing vintage American Values of honesty, hard work, and making it fun to pursue your dreams. We believe in using business & people to inspire solutions to the environmental challenges of the 21^st century. 

If you were always on camera, then everything you did would go towards shaping your personal brand, whether positive or negative. What are your personal values, and what values do you aspire to?

At Bravolight.com, LEDbravolight.com, and ObamaLED.com, we have core values that act as a formalized definition of our company culture. Our core values weren't formed by a few people from senior management or consultants. Instead, we have found the best of what we see currently working out there, and from our own personal experiences, and here is the final list we collectively came up with:

1. Deliver WOW through Service    
2. Create Fun by Being Fun  
3. Be Adventurous, Creative, and Open-Minded and Welcome Change   
4. Pursue Growth and Learning and Lead an Examined Life  
5. Build Open and Honest Relationships by ALL Communication   
6. Build a Positive Team and Family Spirit  
7. Do More with Less and Clean up Our Own Act  
8. Be Passionate, Determined and Humble  
9. Support Civil Democracy and NGOs (non-governmental organizations) 

Credit for synergizing these concepts goes to Yvon Chouinard and Tony Hsieh, who inspire us and others daily.  Thank you, pioneers of last century & today.